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The RebelRebel Podcast is a regular dive into the hearts and minds of creative rebels and entrepreneurs.

We talk about life, the universe, and what makes us get up every morning with a bounce in our step; or hard-earned advice on how to best claw your way across the kitchen floor to get that first cup of coffee.

Sometimes it’s about deadlines and exploring limitations, but mostly it’s about challenging ourselves and the world to make a difference and not play small.

2020 Canadian Podcast Awards Nomination
Outstanding Business Series

2019 Canadian Podcast Awards Nominations
Outstanding Business Series, Best Host, Outstanding Title Theme, Outstanding Original Music

Hosted by Michael Dean Dargie |

WEB: www.TheRebelRebelPodcast TW: @rebelrebelpod IG: @rebelrebelpod FB: /rebelrebelpodcast/

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Nov 16, 2023

The Journey of a Sock Monger

In this episode of the RebelRebel Podcast, Michael Dargie welcomes Tommy Zizian, the founder of Sock Rocket, a social enterprise that donates three pairs of socks for every pair sold. 

Tommy's journey from being a line cook, web developer, and eventually a "sock monger" is a testament to his rebellious spirit. He explains how his endeavour is not just about selling socks but about meeting people's basic needs and promoting social responsibility. Tommy also shares how Sock Rocket navigated the challenges of the pandemic, transforming itself for the digital marketplace. 

Beyond the business, Tommy expresses his hope for the future of Artificial Intelligence, particularly in aiding social enterprises and improving quality of life.


  • Tommy’s transition from a line cook and web developer to a social enterprise founder.
  • Explanation of Sock Rocket's business model and social impact.
  • The impact of the COVID-19 pandemic on Sock Rocket and its transformation.
  • Tommy's views on the potential of AI in contributing to social enterprises and poverty reduction.