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The RebelRebel Podcast is a regular dive into the hearts and minds of creative rebels and entrepreneurs.

We talk about life, the universe, and what makes us get up every morning with a bounce in our step; or hard-earned advice on how to best claw your way across the kitchen floor to get that first cup of coffee.

Sometimes it’s about deadlines and exploring limitations, but mostly it’s about challenging ourselves and the world to make a difference and not play small.

2020 Canadian Podcast Awards Nomination
Outstanding Business Series

2019 Canadian Podcast Awards Nominations
Outstanding Business Series, Best Host, Outstanding Title Theme, Outstanding Original Music

Hosted by Michael Dean Dargie |

WEB: www.TheRebelRebelPodcast TW: @rebelrebelpod IG: @rebelrebelpod FB: /rebelrebelpodcast/

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Apr 29, 2024

"Storytelling is about planting a question in someone's mind."

Guest: Jay Acunzo, JAYACUNZO.COM

In this episode of The RebelRebel Podcast, host Michael Dargie chats with Jay Acunzo, who passionately shares how to captivate an audience by focusing on resonance over superficial metrics.

Jay discusses his approach to meaningful content creation, emphasizing the importance of making genuine connections rather than chasing vanity metrics. He passionately advocates for creating content that deeply resonates, using his own experiences to illustrate how authenticity can elevate a brand beyond mere numbers.

Throughout the conversation, Jay elaborates on the pitfalls of prioritizing reach over resonance, detailing how this can lead to empty engagements and a lack of fulfillment in creative work. He underscores the value of impactful storytelling that connects emotionally with audiences, offering actionable advice for creators to enhance their craft.

The episode also dives into Jay's current projects, including his work with Creator Kitchen and his upcoming podcast, highlighting his commitment to supporting and inspiring a new generation of content creators. Jay’s insights provide a roadmap for building more substantive and rewarding interactions in the digital space.


"We should care more about resonance to build our causes than reach."
"The internet drags us towards empty followers and vanity metrics."
"Resonance over reach, that's what the work is for, not reach."
"The asterisk represents a universe of possibility in storytelling."


Resonance vs. Reach:
Jay discusses the importance of creating content that resonates deeply rather than focusing on expanding reach.
Storytelling Techniques:
Exploration of storytelling elements like the "open loop" and the use of tension.
Creative Practices:
Insights into Jay's creative processes and how he nurtures creativity through structured practices.
Creator Kitchen:
Discussion on Jay's initiative to help content creators enhance their craft and develop their unique voices.
New Projects:
Jay talks about his upcoming podcast and past experiences that shape his current endeavors.


Jay Acunzo's Website (
Jay Acunzo on LinkedIn (
Jay Acunzo on Instagram (
Creator Kitchen (
How Stories Happen Podcast (