Apr 12, 2024
"Clearly it's working. I've cracked the code on podcast publicity."
Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Christina Lenkowski, PUBLICITYXCHRISTINA.COM
In this enlightening episode of The RebelRebel Podcast, host Michael Dargie sits down with Christina Lenkowski, a formidable force in the realm of podcast publicity. Christina delves into her journey from a burgeoning PR expert in the comic industry to establishing her own niche agency that specializes in securing podcast spots for clients. Her story unfolds a strategic pivot from broad-based PR efforts to mastering podcast publicity, attributing her success to the power of niching down. Christina shares her insights on the potential of podcasts as a platform for visibility, her approach to creating a business that offers guaranteed results, and why it's crucial to stay true to your authentic self in business. Listen as she articulates the significance of giving a voice to others and making an impact in the world of public relations.
Cool stuff Christina says
"The more rebels that are out here talking about what they do,
the more things change."
"I believe in podcasts as a very valid form of publicity."
"When you niche down, you stand out and can charge more."
"The worst thing that can happen is you do not put yourself out
there."
Episode Highlights
Christina's backstory and her early career in PR for Dark Horse
Comics.
The transition from working at PR agencies to founding her own
specialized agency.
Discussion on the importance of niching down to enhance business
focus and client results.
Christina's philosophy on the value of visibility and her
strategies for helping clients achieve it.
Insights into personal growth and the balance between professional
ambitions and personal passions, including her love for BTS and
Korean pop culture.
Links From This Episode
Christina's Website
(https://www.publicityxchristina.com/)
Christina on Facebook
(https://www.facebook.com/Publicity-by-Christina-110814573997702)
Christina on Instagram
(https://www.instagram.com/publicityxchristina/)
Christina on LinkedIn
(https://www.linkedin.com/in/christinastew)