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The RebelRebel Podcast is a regular dive into the hearts and minds of creative rebels and entrepreneurs.

We talk about life, the universe, and what makes us get up every morning with a bounce in our step; or hard-earned advice on how to best claw your way across the kitchen floor to get that first cup of coffee.

Sometimes it’s about deadlines and exploring limitations, but mostly it’s about challenging ourselves and the world to make a difference and not play small.

2020 Canadian Podcast Awards Nomination
Outstanding Business Series

2019 Canadian Podcast Awards Nominations
Outstanding Business Series, Best Host, Outstanding Title Theme, Outstanding Original Music

Hosted by Michael Dean Dargie |

WEB: www.TheRebelRebelPodcast TW: @rebelrebelpod IG: @rebelrebelpod FB: /rebelrebelpodcast/

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Apr 19, 2024

"Consistency creates miracles."


In this episode of the RebelRebel Podcast, host Michael Dargie sits down with Wayne Mullins, founder of Ugly Mug Marketing, to explore the profound world of marketing that transcends traditional advertising. Broadcasting from the quaint town of Alexandria, Louisiana, Wayne shares his unique journey from mowing lawns to crafting a leading marketing firm that defies geographical and conventional boundaries.

The conversation delves into the heart of what marketing truly involves—far beyond just ads—to include every touchpoint of a business, from customer service to the aesthetics of a storefront. Wayne discusses how Ugly Mug Marketing has achieved global reach and influence from a small town, emphasizing the power of transforming customers into brand evangelists.

Wayne's personal story of growth, from his early challenges in sales to the eventual realization that success in business mirrors personal development, offers invaluable lessons. He emphasizes the importance of consistency in actions, understanding the difference between marketing and advertising, and fostering a trust-based company culture that thrives on accountability.

Cool Stuff Wayne Says

"Marketing is about everything from the way the front of our building looks to the way we answer our phones." 
"We've attracted clients from around the world because we understand the power of turning customers into evangelists." 
"Consistency creates miracles."
"We judge others by their actions, ourselves by our intentions."

Episode Highlights

  • Introduction to Wayne Mullins and Ugly Mug Marketing.
  • Differences between marketing and advertising.
  • Impact of a small-town business on a global scale.
  • The importance of brand evangelists.
  • Insights into building a trust-centered business culture.
  • Wayne's personal journey from lawn care to marketing.
  • The role of consistency and mindset in personal and professional success.

Links from Episode

Ugly Mug Marketing (
Ugly Mug Marketing on Facebook (
Wayne Mullins on Instagram (
Ugly Mug Marketing on Instagram (
Ugly Mug Marketing on LinkedIn (

Recommended Reading by Wayne

The Art of Living by Epictetus
The Mountain is You by Brianna Wiest

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