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The RebelRebel Podcast is a regular dive into the hearts and minds of creative rebels and entrepreneurs.

We talk about life, the universe, and what makes us get up every morning with a bounce in our step; or hard-earned advice on how to best claw your way across the kitchen floor to get that first cup of coffee.

Sometimes it’s about deadlines and exploring limitations, but mostly it’s about challenging ourselves and the world to make a difference and not play small.

2020 Canadian Podcast Awards Nomination
Outstanding Business Series

2019 Canadian Podcast Awards Nominations
Outstanding Business Series, Best Host, Outstanding Title Theme, Outstanding Original Music

Hosted by Michael Dean Dargie |

WEB: www.TheRebelRebelPodcast TW: @rebelrebelpod IG: @rebelrebelpod FB: /rebelrebelpodcast/

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Feb 11, 2024

"It's not a business if it completely depends on you; it's just a nice job you created."

Guest: Tiago Faria, TIAGOFARIA.PT

Episode Summary

In this episode of The RebelRebel Podcast, Michael Dargie converses with Tiago Faria, a business mentor hailing from the serene outskirts of Lisbon, Portugal.

Tiago shares his journey from aspiring to be a cinematographer to making a significant impact in the digital marketing world, including an inventive stint at Google. This episode dives deep into Tiago's philosophy of the "anti-marketing approach," emphasizing the power of leveraging existing relationships and direct communication to build a sustainable business model.

Tiago's story is a testament to following one's intuition, the importance of being a "noticer," and the transformative power of consistently challenging oneself. His insights into business, creativity, and personal growth encapsulate a blueprint for entrepreneurs to create profound transformations in their and their clients' lives.


"Everyone has their own problems; why would you let imaginary ones limit you?"
"I believe you have everything you need in your world right now to grow a very cool business."
"It's not a business if it completely depends on you; it's just a nice job you created."
"The anti-marketing approach is about leveraging everything you've got."
"Follow your intuition without thinking of other people's opinions."


  • Tiago's transition from a creative childhood dream to a career in digital marketing and mentorship.
  • The concept of "anti-marketing" and its practical application in business.
  • Tiago's journey from Portugal to Google and back, leveraging his creativity and rebel skills.
  • Insights into overcoming personal and professional obstacles by embracing one's true path.
  • The importance of direct engagement and relationship building in entrepreneurship.
  • Future aspirations include creating a business that runs independently and exploring new living adventures.


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